It's a new year and a new decade, and the Professional car wash industry, as always, is facing new opportunities and challenges. Industry consolidation in the United States, where corporate organisations manage large chains of car wash facilities is on the horizon here. Those of us who are old enough can remember the days when most take away shops were independents; fish and chips, burger shops, cafés etc. Have a look around now and see how many independents are surviving in a sea of chain stores? If you think branding isn't important, why do McDonald’s, Nando’s, Flaky Jakes, Domino’s and others dominate this market now? I think a large part of their popularity is due to their consistency. They may not be the gourmet choice, but the consumer pretty much knows what to expect and is happy with the value for the price they pay.
Summer is just around the corner and for many car wash operators, the summer season is their busiest season. The long hot days spur many to engage in more outdoor activities which means there are lots of dirty cars that need washing. However, for some car wash operators who are located in parts of the Northern Territory for example, the summer season signifies the beginning of the wet and quieter season.
As a professional car wash business owner, it’s important to take advantage of opportunities to review your pricing at least once a year, and ensure you are competitive and offering the most updated services and products to your customers.
Setting the right pricing for your wash can be a difficult task, with so many diverse car wash businesses out there, and so many variables to consider, it can be tempting to delay or even avoid pricing adjustments.
Are you looking for ways to grab the attention of your customer? Do you feel that finding new ways to stand out of the crowd is a challenge for you?
Updating your on-site signage and car wash menu, and making new and exciting things for your customers to see, is a great way to impact your ability to sell more washes and higher dollar washes.
Watch to see our latest car wash signage and menu makeover at Clean Edge Car Wash in Rosebud Victoria!
Your car wash menu is a critical tool for increasing your car wash revenue. Therefore, when designing your car wash menu, whether you’re a new or established car wash operator, one thing to be very aware of is the clutter factor.