Summer is just around the corner and for many car wash operators, the summer season is their busiest season. The long hot days spur many to engage in more outdoor activities which means there are lots of dirty cars that need washing. However, for some car wash operators who are located in parts of the Northern Territory for example, the summer season signifies the beginning of the wet and quieter season.
The prospect of marketing your car wash can be overwhelming, especially if you only have a small budget to play with. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.
We are about to enter yet another winter season. For many car wash businesses across Australia, winter is the beginning of the ‘slow season’.
As we all know, the car wash industry heavily depends on good weather, however not every day is going to be a sunny day so it’s important for car wash owners to continue to look for ways to get customers to wash their cars during the quieter months.
The Winter Season is not all doom and gloom, it does come with its own benefits. Winter can be a great opportunity to get to those things that you may have been putting off during the busier months.
It’s the start of a new year which means it’s a great time to review your car wash business plan and marketing strategy and set goals for the year ahead.