Velocity Vehicle Care Blog

Having an online presence is key to running a successful business these days. And, if you’re wanting to find new customers, it’s important that they can find you online.

Having your own website is great, however, they can be quite costly to set up. Luckily, we are living in the age of social media which makes having an online presence cheap and easy.

Facebook is a great tool for any business owner. It enables you to share your company information such as your contact details, location and business hours. It’s also a great way to engage with your customers and keep them informed of any car wash specials and announcements you may have.

Setting up a Facebook page is a little different to setting up a personal page. So, to help you create your very own page, we’ve put together a step by step guide to help make the process a little easier for you.

We are about to enter yet another winter season. For many car wash businesses across Australia, winter is the beginning of the ‘slow season’. 

As we all know, the car wash industry heavily depends on good weather, however not every day is going to be a sunny day so it’s important for car wash owners to continue to look for ways to get customers to wash their cars during the quieter months.

The Winter Season is not all doom and gloom, it does come with its own benefits. Winter can be a great opportunity to get to those things that you may have been putting off during the busier months.

As a professional car wash business owner, it’s important to take advantage of opportunities to review your pricing at least once a year, and ensure you are competitive and offering the most updated services and products to your customers.

Setting the right pricing for your wash can be a difficult task, with so many diverse car wash businesses out there, and so many variables to consider, it can be tempting to delay or even avoid pricing adjustments.

Digital advertising and menu boards are popping everywhere these days, and the professional car wash industry is no exception.

Digital menus are the next step in the evolution of the car wash menu and many businesses are moving toward digital menu boards for good reason.

Did you know that waste water flow from home car washing connects directly to the local creeks, rivers and seashore? 

Are you aware that the commercial car wash industry has the ability to reduce the impact on stormwater pollution?

Are you looking for ways to grab the attention of your customer? Do you feel that finding new ways to stand out of the crowd is a challenge for you?

Updating your on-site signage and car wash menu, and making new and exciting things for your customers to see, is a great way to impact your ability to sell more washes and higher dollar washes.  

Watch to see our latest car wash signage and menu makeover at Clean Edge Car Wash in Rosebud Victoria!

Your car wash menu is a critical tool for increasing your car wash revenue. Therefore, when designing your car wash menu, whether you’re a new or established car wash operator, one thing to be very aware of is the clutter factor.

It’s the start of a new year which means it’s a great time to review your car wash business plan and marketing strategy and set goals for the year ahead.

With social media platforms such as Facebook reaching more than 2 billion monthly active users, it’s no wonder that more and more businesses are jumping on the social media bandwagon to promote their business.

Earlier this month I left my seaside abode and made the trek down to the ‘most liveable city’ in the world, for the Australian Car Wash Show 2017, held at the Etihad Stadium in Melbourne. This year’s show was the biggest ever held by the Australian Car Wash Association. The show attracted a record breaking 472 Attendees from Australia and New Zealand and 160 Exhibitors – 11 of which were international, displaying across 80 booths. This is a significant improvement on the 2015 show which had 108 Exhibitors and a total of 62 booths.