Summer is just around the corner and for many car wash operators, the summer season is their busiest season. The long hot days spur many to engage in more outdoor activities which means there are lots of dirty cars that need washing. However, for some car wash operators who are located in parts of the Northern Territory for example, the summer season signifies the beginning of the wet and quieter season.
The prospect of marketing your car wash can be overwhelming, especially if you only have a small budget to play with. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.
Having an online presence is key to running a successful business these days. And, if you’re wanting to find new customers, it’s important that they can find you online.
Having your own website is great, however, they can be quite costly to set up. Luckily, we are living in the age of social media which makes having an online presence cheap and easy.
Facebook is a great tool for any business owner. It enables you to share your company information such as your contact details, location and business hours. It’s also a great way to engage with your customers and keep them informed of any car wash specials and announcements you may have.
Setting up a Facebook page is a little different to setting up a personal page. So, to help you create your very own page, we’ve put together a step by step guide to help make the process a little easier for you.
We are about to enter yet another winter season. For many car wash businesses across Australia, winter is the beginning of the ‘slow season’.
As we all know, the car wash industry heavily depends on good weather, however not every day is going to be a sunny day so it’s important for car wash owners to continue to look for ways to get customers to wash their cars during the quieter months.
The Winter Season is not all doom and gloom, it does come with its own benefits. Winter can be a great opportunity to get to those things that you may have been putting off during the busier months.
Are you looking for ways to grab the attention of your customer? Do you feel that finding new ways to stand out of the crowd is a challenge for you?
Updating your on-site signage and car wash menu, and making new and exciting things for your customers to see, is a great way to impact your ability to sell more washes and higher dollar washes.
Watch to see our latest car wash signage and menu makeover at Clean Edge Car Wash in Rosebud Victoria!
Your car wash menu is a critical tool for increasing your car wash revenue. Therefore, when designing your car wash menu, whether you’re a new or established car wash operator, one thing to be very aware of is the clutter factor.
It’s the start of a new year which means it’s a great time to review your car wash business plan and marketing strategy and set goals for the year ahead.